[1][2] Thrillist says, "This cute as a button soda fountain in Pike Place Market leans heavily on its retro charm and 1950s' by way of Pinterest aesthetic from its cheery wallpaper to its cozy counter top seating."

[5] Co-owners Paul Dormann and Colleen Wilkie opened the restaurant in 2016.

[4] Allecia Vermillion included Shug's in Seattle Metropolitan's 2022 overview of the city's best ice cream.

[8] Bradley Foster and Emma Banks included the business in Thrillist's 2022 list of Seattle's 15 best ice cream shops.

[9] In 2022, Zuri Anderson of iHeart said Shug's was the best ice cream shop in Washington.