[12][13] In 2020, Sprinklr offered case tracking services to the Kerala government in India, as part of an app to assist with managing the COVID-19 outbreak.

[15] The government confirmed with the Kerala High Court through an affidavit that the Covid-related data was managed by Kerala's Centre for Development of Imaging Technology (C-DIT) in the Amazon Web Services cloud, and that no Sprinklr employees had any access to the data.

[16] On June 23, 2021, Sprinklr began trading as a public company on the New York Stock Exchange under the symbol CXM.

[20] In September 2020, Sprinklr raised $200 million from private-equity firm Hellman & Friedman in a deal that valued the customer experience management company at $2.7 billion.

[4] Beginning in 2017,[21] Sprinklr partnered with Forbes to create their "Most Influential CMO" lists, sourcing data from LinkedIn.

[24] In 2022, Sprinklr announced partnerships with Amazon Connect[25] and Twilio, integrating its customer care products.

[6] In March 2014, Sprinklr acquired Dachis Group, adding abilities for employee advocacy, competitive intelligence, social business consulting services, and content marketing.

[28] In August 2014, Sprinklr acquired TBG Digital, one of Facebook's largest ad buying clients, to improve its paid social advertising capability.