Start was promoted as a cereal designed for improving sports performance.
It was made from wheat, corn and oats and a single bowlful was said to provide a third of a human's daily vitamin RDA.
Vitamins and minerals: The cereal had a number of different advertising campaigns, with its most notable promoter being British athlete Steve Cram in the mid-1980s, with the slogan "I Want, Now I Can".
Several also featured British Tour de France rider Robert Millar.
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