[4] The story depicts two star-crossed lovers: Marcus Hanson (Mario Maurer), a Thai superstar, and Joey Hermosa (Erich Gonzales), a Filipina baker.

One: they live to make fairy-tale romances happen — Joey through her exquisite wedding cakes; Marcus through the numerous romantic comedies he stars in.

Thai actor Mario Maurer became popular, resulting in a visit in the Philippines to become an endorser of a clothing brand, Penshoppe.

[15] ABS-CBN then released a statement that Erich Gonzales will be Maurer's love interest in the movie entitled Suddenly It's Magic.

[17] In April 2012, Maurer went back to the Philippines to shoot scenes in Paoay, Ilocos Norte, specifically in the Fort Ilocandia Hotel.

Here are some schedule dates and venues for the international screening of Suddenly It's Magic:[22][23] The film was a box-office success in the Philippines, grossing a total of ₱97,196,663 in its theatrical run.