Taegeukdang (Korean: 태극당; Hanja: 太極堂) is a historic bakery now located in Jangchung-dong, Jung District, Seoul, South Korea.
The owners chose to name the bakery and design its logo after a national symbol of Korea, the taegeuk, in honor of the event.
In 2016, long-time employee Lee Seong-gil (이성길) recalled once receiving a request to bake a birthday cake for South Korean leader Park Chung Hee, all while a security guard watched to make sure the food was safe.
[4] In 2011[3] or 2012,[6] the third generation (two siblings) took over the business,[3] after their father suddenly fell ill.[6] The main location was renovated in December 2015;[6][2] a cafe space was added.
In 2023, the bakery opened three new locations: one in Insa-dong, another in Shinsegae Gangnam, and another in Lotte World Mall.