Teddy was a Norwegian brand of cigarettes, owned by the multinational company British American Tobacco.
Cigarettes were manufactured by the Norwegian subsidiary of BAT (formerly "Dr. J. L. Tiedemanns Tobaksfabrik").
In the United States president Theodore 'Teddy' Roosevelt was fighting the American trust/enterprise, and he was seen as an ally by the Norwegian manufacturers.
In 1914 J. L. Tiedemanns Tobaksfabrik honored Roosevelt by launching a cigarette brand named Teddy.
The trust war in Norway ended in November/December 1930 when BAT (Norway) was split between BATCO (45%), Tiedemann (45%), DnC (5%) - a bank, Andresens Bank (5%) - a bank owned by the Andresen family, the real owners of J. L. Tiedemanns Tobaksfabrik, when A/S Norsk-Engelsk Tobakkfabrikk (NETO) was established.