Procter & Gamble originally created laundry pods when they launched Salvo powder detergent tablets in 1960, which later disappeared from the market in 1978.

Tide Tabs had a tendency to not dissolve completely and worked only in hot water, which led to the product being discontinued in 2002.

The packaging was also changed to an opaque orange rather than the original clear plastic gumball machine-type presentation to make them look less enticing.

[12] The challenge (and subsequent meme) were popularized on Twitter and several people have eaten Tide Pods on camera.

[14] Tide later partnered with American football player Rob Gronkowski, having him issue the message: "What the heck is going on, people?