[1] Toy Biz started up its Classic Heroes candy division in 1996, which sold candy/toy combinations using mainly Marvel characters.

[citation needed] The company also entered the electronic learning aids (ELA) segment of the toy industry in 1996 with a licensing agreement with Apple Computer.

After two years, the license deal was cut short, due to WCW being purchased by the World Wrestling Federation in 2001.

[19] Toy Biz were also notable for producing action figures for Peter Jackson's Lord of the Rings Film Trilogy between 2001 and 2005.

Toy Biz made several developments with this line - going for a slightly larger 6 inch scaled figure as opposed to the 3 31/4” scale popularised by toy lines such as Hasbro's Star Wars figures and going for a mixture of screen accuracy and articulation/playability in order to appease both child and adult collectors.

[20] The company would later license products for Total Nonstop Action Wrestling (TNA), Curious George and Code Lyoko.

[24] As a result of the early termination, Marvel Entertainment paid Toy Biz Worldwide Ltd. a penalty of between $13–16 million USD.

[26] In 2022, Hasbro released updated versions of Toy Biz's first wave of Marvel Legends figures to celebrate the line's twentieth anniversary.