Eater Seattle has described the interior as both a contemporary and mid-century modern[1] space with lots of light, stools made from skateboard decks, and "a note of punkish whimsy".

The "Walk to Work" on the signature menu is an iced latte with delicious sweet cream and cacao dusted on top.The business uses beans from Maru Coffee, roasted in Los Angeles, but selection varies on pour over.

[1] Aimee Rizzo of The Infatuation wrote, "URL looks less like a coffee shop and more like those fully-furnished model rooms at CB2 that make you feel bad about your own interior design skills (or lack thereof)...

[7] In Eater Seattle's 2023 overview of recommended cold brews and seasonal coffee drinks in the city, Rachel Hopke and Harry Cheadle said Choi's experience as a furniture collector "comes through in the attention to design detail and meticulously crafted beverages".

[8] Cheadle and Mark Van Streefkerk called URL "a designer's dream" and recommended the tomato ricotta toast in the website's 2024 overview of Seattle's thirteen "essential" coffee shops.