Licensed to Marshfield, Wisconsin, United States, the station serves the Wausau-Stevens Point area, and features programing from ABC News Radio.
The Call Letters stand for "Wisconsin's Dairy Land Broadcasting" for the original owners, serving the Marshfield community with News, Sports, and Local Information.
Previous owners included Clarkwood Broadcasting, the station was sold to Marathon Media in the late 1990s, then NRG Media in 2004, and then sold to Seehafer Broadcasting in June 2006, headed by Marshfield Native Don Seehafer, in a deal which also included WFHR, Wisconsin Rapids.
The station currently features local programming during the morning and early afternoon hours, along with a syndicated Oldies format from Westwood One the rest of the day.
Notable personalities that started their careers at WDLB, include former MTV executive Jeff Rowe, using the moniker "Dallas Cole" and National Voice Artist Scott Chapin, under the name "Todd Simon".