WHTL-FM came to the air in 1981, playing contemporary hit music, and has since had a variety of formats.
The station covers local high school sports and community events, in addition to carrying Green Bay Packers football games.
Previous on-air personalities include: Marty "Little" Goss, who hosted various shows and provided play-by-play for local sports during his 33 years with the station.
WHTL-FM's transmitter is located about 5 miles northeast of Whitehall and is on the highest point in Trempealeau County.
WHTL's signal covers much of western Wisconsin including the nearby cities of Arcadia, Black River Falls, Neilsville, Eau Claire, Durand, Buffalo City, La Crosse, and Winona.