WISM-FM (98.1 FM) is a radio station broadcasting a classic hits format.

Licensed to Altoona, Wisconsin, United States, the station serves the Eau Claire-Chippewa Falls area.

[4] Eventually, the Federal Communications Commission (FCC) controlled and licensed station call lettered were acquired by Alpenglow Communications, which relaunched WISM-FM in November 1991 with a classic rock format.

[7] On July 1, 2016, coincident with the sale to Mid-West Family Broadcasting being consummated, WISM-FM changed its format from adult contemporary to classic hits, branded as "Greatest Hits 98.1".

The specific programming was transferred from WDRK, upon that station's donation from Mid-West Family Broadcasting to Blugold Radio LLC.