The station is owned by SummitMedia and broadcasts a country music radio format, calling itself 100.3 The Wolf, its studios and offices are on Amherst Road in Knoxville.
WCYQ has an effective radiated power (ERP) of 96,000 watts, its transmitter is north of Briceville, Tennessee.
That elevation means its signal can be received around East Tennessee as well as parts of Kentucky, Virginia, North Carolina and Georgia.
Dick Broadcasting acquired 99.1 WNOX-FM in Loudon, which became a simulcast signal for the talk radio programming heard on WIVK 990 AM.
Syndicated hosts were carried the rest of the day including Neal Boortz, Dave Ramsey, Laura Ingraham and Jerry Doyle.
[5] Ed Brantley, the former general manager of the Knoxville Citadel radio group and previous WIVK-FM DJ, was hired as general manager of 100.3 FM, and John Pirkle of Oak Ridge FM said he would be an on-air personality.
[12] In November 2021, Scott Grimes was named the Operations Manager of SummitMedia's Knoxville stations and Program Director of 100.3 WCYQ.