White Mischief (liquor)

Strawberry+Ginseng, Mango+Mint, White Mischief is a brand of Indian vodka and brandy manufactured by United Spirits Ltd (USL), a subsidiary of Diageo.

It appeals to the youth and is positioned as a young, fun and flirty brand.

White Mischief sponsors the cheerleaders in Indian Premier League.

[3] In 2003, Shaw Wallace extended the White Mischief brand to brandy.

The company also launched a White Mischief Zing, a lime flavoured vodka variant of White Mischief vodka, the same year.