The film stars Ram Charan, Allu Arjun, Shruti Haasan, Kajal Aggarwal and Amy Jackson, with Jayasudha, Sai Kumar, Rahul Dev and Brahmanandam play supporting roles.
The core plot was partially inspired by John Woo's 1997 American film Face/Off, and revolves around two strangers, Satya and Charan.
Befriending Sruthi, he takes advantage of his new unknown face, and lures Deva to a under-constructed apartment where Satya kills him.
Dil Raju wanted to produce a technically driven film and selected a script written by Vamsi Paidipally.
The project would be produced under the banner Sri Venkateswara Creations, with the details, including its cast and crew, announced shortly thereafter.
[5] Before sharing the script with Charan, Paidipally worked on it for nearly two months, choosing the action genre after having directed family dramas like Brindavanam (2010).
[6] Devi Sri Prasad was confirmed as the film's music director in early November 2011, marking his first collaboration with both Paidipally and Charan.
Allu Arjun was cast for a crucial cameo appearance along with Kajal, in a role which would bring a twist in the film; the producers wanted an energetic and spirited actor in the part.
[14] Samantha Ruth Prabhu was selected to play the female lead to be paired with Charan, and was expected to join the production in October 2012.
[17] Jackson revealed that she was afraid to be seen as a glamorous young woman aiming to be an actress; she worked hard to get her diction right and called the workshop an orientation programme to get her used to the Telugu language.
For her role, she practised yoga, functional training, and went for jogs in and around Bandra bandstand in Mumbai, before rejoining the film's sets in Hyderabad.
[19] Her inclusion was in doubt due to scheduling conflicts,[20] but she eventually accepted the role, calling it a short and sweet one.
[22] Scarlett Mellish Wilson was selected for an item number, which was supposed to be her first in Telugu; However the film, Cameraman Gangatho Rambabu, was released earlier, making it her debut.
[25] She was subsequently replaced by Shruti Haasan,[26] who was reportedly paid a remuneration of ₹60 lakh, but her participation was delayed due to scheduling problems.
[29] Arjun's character in the film was reported to be severely injured in a fight and was to be presented as Charan after repeated plastic surgeries to his face.
After completing initial filming on Zanjeer, Charan joined the cast and crew of Yevadu on 8 May 2012, to shoot the item number,[36] as well as scenes featuring him, Amy Jackson, and others.
[42] Several action sequences were shot at Ramoji Film City in mid April 2013, under the supervision of Peter Hein.
We don't have filmmakers who have the required creativity and technical know how to make half decent adaptation of that 1997 action thriller.
The Times of India gave a review stating "Devi Sri Prasad has come up with an album that is high on the beat and low on melody but plays to the galleries unabashedly, blending multiple genres.
[65] Oneindia Entertainment gave a review stating "Devi Sri Prasad has composed some of the youthful and fresh tunes for the soundtracks.
[68] After several delays, the film was rescheduled to open the same day as Pawan Kalyan's Attarintiki Daredi, but was postponed again to 21 August 2013.
[91][92] Hindustan Unilever became associated with the film by paying ₹1 crore for co-branding activity in terms of hoardings, television, radio, and print.
[94] While promoting the film, Shruti Haasan was admitted to the Apollo Hospital in Hyderabad, and underwent treatment for suspected food poisoning.
[96] The film's crew visited Tirumala Temple on 17 January 2014, and made obeisance to Venkateswara, before interacting with the audience at Group Theatres.
[97] A press meet addressing the audience was held at Vijayawada on the next day, with Vamsi, Dil Raju, Sai Kumar, Shashank, L. B. Sriram, Raja and others in attendance.
[100] K. Nagendra Prasad, a former councillor of Yemmiganur in Kurnool district, lodged a complaint with the police regarding a poster, alleging that it featured an image of a half-nude Amy Jackson.
Suits were filed, naming Ram Charan, Amy Jackson, Dil Raju, the film's presenter Anitha, co-producer Sirish, the photographer, and the owner of the Raghavendra theatre which screened the film, citing section 292 of the IPC, as well as section 3 of the Indecent Representation of Women (Prohibition) Act of 1986.
[101] Vamsi defended that Jackson's still used in the poster was from a song sequence which had no obscenity in it and called the charges baseless.
[103] Just before the release of Race Gurram (2014), stills of Shruti Haasan from the song Pimple Dimple, taken from obscene angles, were leaked on the internet.
[59] Sridhar Vivan of Bangalore Mirror gave the film 3 out of 5 stars and wrote, "For those watching Yevadu, the first half ends quite shockingly as the director tries to wrap up the movie in the first leg itself.