U.S. President Franklin D. Roosevelt, who took office in 1933, introduced a program of broad-scale social reforms and stimulus plans called the New Deal in response to the crisis.
Following the rise of Adolf Hitler and the emergence of the NSDAP as the country's sole legal party in 1933, Germany imposed a series of laws which discriminated against Jews and other ethnic minorities.
Germany adopted an aggressive foreign policy, remilitarizing the Rhineland (1936), annexing Austria (1938) and the Sudetenland (1938), before invading Poland (1939) and starting World War II near the end of the decade.
The period also saw the first widespread use of man-made fibers, especially rayon for dresses and viscose for linings and lingerie, and synthetic nylon stockings.
Suntans (called at the time "sunburns") became fashionable in the early 1930s, along with travel to the resorts along the Mediterranean, in the Bahamas, and on the east coast of Florida where one can acquire a tan, leading to new categories of clothes: white dinner jackets for men and beach pajamas, halter tops, and bare midriffs for women.
[20] Revolutionary designer and couturier Madeleine Vionnet gained popularity for her bias-cut technique, which clung, draped, and embraced the curves of the natural female body.
Fashion trendsetters in the period included The Prince of Wales (King Edward VIII from January 1936 until his abdication that December) and his companion Wallis Simpson (the Duke and Duchess of Windsor from their marriage in June 1937), socialites like Nicolas de Gunzburg, Daisy Fellowes and Mona von Bismarck, and Hollywood movie stars such as Fred Astaire, Carole Lombard, and Joan Crawford.
The work of Dorothea Lange, Walker Evans, Margaret Bourke-White, Lewis Hine, Edward Steichen, Gordon Parks, Arthur Rothstein, Marion Post Wolcott, Doris Ulmann, Berenice Abbott, Aaron Siskind, Russell Lee, Ben Shahn (as a photographer) among several others were particularly influential.
In Europe during the 1930s and the Great Depression, Surrealism, late Cubism, the Bauhaus, De Stijl, Dada, German Expressionism, Symbolist and modernist painting in various guises characterized the art scene in Paris and elsewhere.