GameTap was an online video game service established by Turner Broadcasting System (TBS) in 2006.
[2] GameTap initially offered a limited selection of games for free play without a subscription, but this option was discontinued.
Originally, GameTap was designed to offer not only video games, but a complete media hub (GameTap TV), taking advantage of the TBS catalog as well as offering original video content, including the animated series Revisioned: Tomb Raider and new episodes of Space Ghost Coast to Coast.
[6] On February 7, 2007, GameTap announced their third original game, Galactic Command: Echo Squad, from independent developer 3000AD.
In April 2005, Atlanta-based Turner Broadcasting System (a subsidiary of Time Warner) announced that it would create a service that offer classic and newest video games, named GameTap.
[11] The initial list of game licensees included Activision, Atari, Intellivision Lives!, Midway, Namco, Sega, and Taito.
[10][13] On May 1, 2007, GameTap revised its business model to utilize three different service levels: Visitor, Green, and Gold.
On November 29, 2007, GameTap announced that as of December 11, over 70 games would be removed from their catalog, many of them Electronic Arts or Interplay titles, likely due to expiration of the two-year licensing agreement with those companies.
On October 14, 2010, the American office of Metaboli was shut down and all operations moved to Paris, thus cutting all ties with original Turner employees.
The creative staff was given considerable freedom to re-interpret the character; they did not consult the video game designers, but were given a guide listing acceptable and unacceptable practices.