Bagpiper is a brand of Indian whisky, manufactured by United Spirits Ltd (USL), a subsidiary of Diageo.
The company describes the whisky's flavour as "a light malty aroma and a hint of a smooth woody character, owing to the use of malt spirits specifically matured in pre-identified American oak casks".
Aap, Mein Aur Bagpiper"[clarification needed], and the company continues to use the slogan in its advertising.
Bagpiper has had several Bollywood stars as brand ambassadors including Ashok Kumar, Jackie Shroff, Dharmendra, Sunny Deol, Shahrukh Khan and Ajay Devgn.
Bagpiper was India's largest selling whisky from 2005 until 2010,[4] when it was overtaken by Officer's Choice, which is manufactured by Allied Blenders & Distillers (ABD).