Black Dog is a brand of blended Scotch whisky produced by the Indian beverage company United Spirits Limited (USL), a subsidiary of Diageo.

[3] In 2013, Black Dog was reported to be the world's fastest growing Scotch whisky by volume, according to International Wine and Spirits Research (IWSR).

[11][12] He was assisted in this task by Walter Samuel Millard (1864–1952), a 19-year-old British employee of Phipson- who was responsible for dispatching the consignment back to India- arriving in 1884.

[15][2] In April 2004, it was reported in the media that USL (then named McDowell & Co) was planning to sell Black Dog in Pakistan, Nepal, Sri Lanka and Thailand.

According to Vijay Rekhi, then managing director of McDowell & Co, and then President of the UB Group's spirits division, "It will only be a small set-up as just three per cent of the Pakistani population is permitted alcohol consumption.

[18][19] Even that small percentage (mainly tourists, expatriates, Parsees, Christians and non-Muslims), is discouraged from consuming alcohol during the Muslim month of Ramadan.