Microsoft wanted the Xbox games to be fun for the players and that the environment would be a Burger King-themed context not be reduced to simply pushing its brand.

[3] In the fall of 2005, Blitz Games entered into talks with Burger King and the development team began work in February 2006.

A week or two after that, Oliver received a call from Erickson about Burger King's interest in creating three games.

[4] Gamasutra's interviewer, Brandon Sheffield, noted the odd choice of an American company using a British developer, but Oliver explained that Burger King was familiar with their first Xbox release Fuzion Frenzy.

When advised of the difficulty in the production, Burger King explained that it would be able to get approval from Microsoft and that both the Xbox and Xbox360 versions of the game should be available on the same disc.

"[3] By laying out a previous workflow process, Blitz Games helped to bridged the advertising presentation gap Burger King's marketers; a failure of which could have "crippled the project.

"[4] Big Bumpin' was one of three promotional Burger King-themed releases for winter 2006, the other two games were Sneak King and PocketBike Racer.

[8] In January 2007, the marketing firm Crispin Porter + Bogusky stated that more than 2.7 million games were sold in the promotion.

[9] It was reported that more than 3.2 million copies were sold, Big Bumpin' sales by itself were not given, in Game Developer's April 2007 issue.