Originally part of Goodman Fielder, and then bought by Graeme Hart's Burns Philp, Bluebird Foods was purchased by PepsiCo in 2006.
[1] Prior to that, Burns Philp tried to sell Bluebird Foods to Nestlé with the Uncle Tobys sale.
Later in 2008, the company started using foil to wrap most of their chips instead of the soft plastic material previously used.
[citation needed] In November 2023, Bluebird partnered with Hellers to create Rashuns and Burger Rings flavoured sausages as a limited edition.
[2] They have also partnered with Wattie's to make Tomato Sauce and Mince Pie flavoured chips.