No Frills was discontinued in the early 2010s when Pick 'n Pay sold the Franklins brand to Metcash.
[3] The brand came to an end in the early 2000s after Price Chopper and Big Fresh went out of business.
[1] After Progressive Enterprises bought the New Zealand branch of Woolworths, it dropped No Frills and First Choice to focus on the Signature and Basics brands.
[5] This was because they were only allowed to use the Franklins and No Frills brand and trade names for a transitional period.
[6] In 1998 it was estimated that in the South Island of New Zealand, No Frills had a market share of 2.8% for milk sold in supermarkets.