Although the official documentation on trademarks for the design only go back to the most recent intellectual property update in 2006, it is recalled to have existed and been in use in the late 1970s to early 1980s.
[2] Ice-cream parlours, fast-food chains, and dairies sell milkshakes in The Longest Drink In Town containers, but sales have declined since the introduction to New Zealand of McDonald's and other global outlets.
[citation needed] Originally the colours were orange and purple, compared to the white, red and blue currently used.
He also claims he designed a summer version of the cup with the slogan "The Coolest Drink In Town" with the giraffe wearing sunglasses, which was never selected for production.
[1] In about 2007, inspired by a love for Kiwiana, Angela Bink approached the owners of the brand who agreed to the design of a plastic cup and a range of other products including children's height charts, baby and adult clothing, tea towels, magnets and badges, and a souvenir set, all incorporating Toby the giraffe.