[2] In 1973 Steinlager was launched in the United States and an American consultant suggested that to become successful the company should change the colour of their bottles to match that of other premium beers.

[3] The entire Steinlager range of beer is not gluten-free, and isn't considered suitable for those with coeliac disease.

Introduced in 2006, Super Cold is simply Steinlager Classic served at 0 degrees Celsius.

In 2016, Steinlager Tokyo Dry was introduced[6] as "New Zealand raw ingredients meet Japanese brewing mastery".

Steinlager is also the current presenting sponsor of the United States leg of the IRB Sevens World Series.

Steinlager was involved in yacht racing with the maxi-ketch Steinlager 2, which was skippered by Peter Blake, won all six legs of the 1989–90 Whitbread Round the World Race, and again in 1995 with Team New Zealand with their "Black Magic" boat, which won the Americas Cup by beating Dennis Conner's defending boat Stars & Stripes, also known as Young America, 5-nil in the finals' series.