As such, it is also a favourite of university students, along with similar strength beers such as Speights and DB Draught.

According to the date on cans and bottles of Lion Red, the beer was established (and thus presumably first brewed) in 1907.

Lion Red has been a longtime sponsor of the New Zealand Rugby League team.

Lion Red sponsor the Northland Taniwhas and Counties-Manukau Steelers in the Mitre 10 Cup competition.

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