Although Bounty is no longer distributed by Mars in the United States, similar products, such as Mounds and Almond Joy, are marketed by Hershey's.

On 3 November 2022, it was announced that Bounty bars would be removed from some Celebrations tubs in the United Kingdom after the manufacturers found that 40% of people hated them.

[4] Mars UK said in September 2023 that "we have temporarily had to delist Bounty Dark for operational reasons and we’re working hard to bring the product back when we can".

Guardian journalist Emma Hughes viewed the 1951 introduction of the product as responding to a "new mood of postwar optimism and people's longing for sunny foreign travel".

[1] In the 1970s the bar was promoted in television adverts showing a tropical beach scene and the tag-line "The Bounty hunters — They came in search of paradise.