Extra (gum)

Extra is a brand of sugarfree chewing gum produced by the Wrigley Company in North America, Europe, Australia and some parts of Africa and Asia.

[1] Extra was launched in 1984 as the Wrigley Company's first ever sugarfree product, and became one of the most popular brands of chewing gum in the United States within a few years.

[2] It was also the first sugarfree gum not to use saccharin, instead using the NutraSweet brand, a sweetener developed by G.D. Searle & Co. that had less bitterness and was believed to be safer in humans and laboratory animals; it was later reformulated with aspartame in 1997.

The brand identity of Extra gum varies considerably in different markets, often having completely different flavours, logos and slogans for each country.

[3] In the UK, a similar chewing gum brand owned by Wrigley's; Orbit was renamed Extra in 2015, with the same 14-piece package.