[7][8] Tim Sawyer also joined Green Man Gaming as their EVP Operations in 2011, previously serving as the head of e-commerce at MeMega Retail Ltd.[9] After taking a one-year break from Green Man Gaming to work at Twitter developing TweetDeck's iOS, Lee Packham returned to his position as co-founder and EVP Engineering.

[12] In March 2014, CEO Paul Sulyok was named as one of the 100 most influential people working in the British video game industry by trade publication, MCV.

[14] Gary Rowe, former SVP Publishing and Content at SEGA joined the label as EVP Green Man Loaded.

[15][16] In October 2016, the company reached an agreement with Sony Interactive Entertainment to sell digital titles for PlayStation 4 consoles through redemption keys.

[17] However, by March 2019, Sony had opted to stop retail and digital sales of redemption keys across all markets, including Green Man Gaming.

In 2019, Green Man Gaming became one of the founding members of the UN-facilitated initiative Playing for the Planet Alliance, committing to absorb 324,000 tonnes of CO2 by 2030.