Founded in La Jolla in 1984,[citation needed] the company became a subsidiary of Kellogg's in 2000, and produces about 100 products sold in the U.S. and Canada.

Kashi's acquisition by Kellogg's in 2000 allowed the parent company to enter the market for natural and organic foods.

But after sales declines in 2014, the parent company moved the business back to southern California in Solana Beach to help it realign with the health food community.

At that time, Kashi was established as a stand-alone natural food business and would continue to encompass the Bear Naked and Stretch Island Fruit Co. brands.

37 campaign, which asked voters if they wanted foods containing genetically modified organisms to be labeled in California.