Van Patten had lunch with the show's band drummer, Joey Herrick,[2] who rescued dogs and cats.

At the time, Van Patten played tennis with a veterinarian and she said the best quality food should have no filler, no wheat, no corn, no soy, and no by-products.

Many of Natural Balance's dry formulas maintain this initial ingredient list; others, such as the dog food rolls, include wheat flour and sugar.

Initially Natural Balance lost money, until the brand was picked up by Petco and featured in more than 625 stores.

Natural Balance has a large variety of both dog and cat formulas in dry, treats, rolls, or canned form, including: Natural Balance was a member of Association of Zoos and Aquariums and has created zoological products that are formulated specifically for carnivores in zoos and wild animal parks and not sold to the general public.

[6] Natural Balance partnered with the Petco Foundation to raise money to honor service dogs across America.

Smucker announced a voluntary recall of a single lot of Natural Balance Ultra Premium Chicken & Chicken Liver Paté Formula cat food upon discovering elevated levels of choline chloride after receiving complaints from cat owners whose pets had become sick after eating it.

The company did not publicly divulge details as to which symptoms the affected cats had developed, but warned in its announcement that "Ingesting impacted product may cause nausea with excessive salivation, constricted pupils and poor vision, diarrhea or vomiting to more severe symptoms including difficulty walking, muscle shaking, tremors, irregular heartbeat, difficulty breathing, possible cardiac or respiratory failure and, in extreme situations, death.