The company also produces other variants that are specifically tailored to meet local taste preferences or customs of the various regions and countries in which it does business.

To promote continuing interest in the product, Burger King occasionally releases limited-time (LTO) variants in the line that have different toppings or ingredients such as ham, Italian sausage or pulled pork.

[3] In 1978, Donald N. Smith was hired from McDonald's to help restructure the corporate operations of Burger King to better compete against his former company as well as the then up-and-coming chain, Wendy's.

The chain's kitchen is modeled around a more flexible concept that allows for a multiple work-flow operations where preparation stations can be re-tasked more easily.

[8] The introduction of the Specialty Burger line was one of the first attempts by a major fast food chain to target a specific demographic, in this case adults aged between 18 and 34 years, members of which were presumably willing to spend more on a higher quality product.

[16] Additionally, Burger King has sold several different promotional varieties throughout the years as limited time offerings (LTO), such as the Philly chicken sandwich with American cheese, peppers and onions or the Angry Chicken Sandwich served with pepper jack cheese, bacon, "Angry" sauce, jalapeño slices, mayonnaise, lettuce and tomato.

[26] A grilled Italian sausage sandwich was sold in 1992 and was served with onions and peppers or parmigiana style with mozzarella cheese and marinara sauce.

[27] As part of the company's BK Dinner Baskets promotion in 1993, the chain introduced a grilled meatloaf sandwich with ketchup and onions in the United States.

[38] The veal Parmesan sandwich was introduced in a series of commercials from JWT centered around the new corporate ad slogan, "Aren't you hungry - for Burger King now?"

The campaign was part of a back-to-basics program designed to put the company on a more competitive footing with main rival McDonald's, who was outspending Burger King's advertising budget by a factor of three.

[41] To promote the product line and concept, Burger King commissioned New York based agency D'Arcy Masius Benton & Bowles to create a series of "BK Teevee" ads featuring MTV VJ Dan Cortese.

The Dinner Baskets were one of two main parts of the plan, as was a newly introduced value menu in response to similar offerings at McDonald's, Taco Bell and Wendy's.

The rights groups refused to back down despite the cost claims because Burger King would only release the name of the meat processor, not its veal suppliers.

[10] The chain eventually announced that it intended to pull the sandwich from the market, stating that it was not because of the boycotts but because there was a lack of consumer demand.

[48] A 2009 advertising campaign in Singapore for the company's new BK Super Seven Incher cheeseburger, caused a notable controversy over the content of the ad.

[55] An article in Psychology Today echoed Bhagwandat's concerns, adding that the advertisement was openly displayed in public spaces, and could have troubling implications for parents having to explain the content to younger children.