PocketBike Racer

Microsoft wanted the Xbox games to be fun for the players and that the environment would be a Burger King-themed context not be reduced to simply pushing its brand.

[3] In the fall of 2005, Blitz Games entered into talks with Burger King and the development team began work in February 2006.

[4] Gamasutra's interviewer, Brandon Sheffield, noted the odd choice of an American company using a British developer, but Oliver explained that Burger King was familiar with their first Xbox release Fuzion Frenzy.

"[3] By laying out a previous workflow process, Blitz Games helped to bridged the advertising presentation gap Burger King's marketers; a failure of which could have "crippled the project.

[4] Oliver summed it up by stating "But we still had to effectively do three original games, two (Stock keeping units) of each, in seven months.

"[4] PocketBike Racer was one of three promotional Burger King-themed releases for winter 2006, the other two games were Sneak King and Big Bumpin'.

[9] In January 2007, the marketing firm Crispin Porter + Bogusky stated that more than 2.7 million games were sold in the promotion.

[10] It was reported that more than 3.2 million copies were sold, PocketBike Racer sales by itself were not given, in Game Developer's April 2007 issue.

Phil Villarreal gave it a 3 out of 10 and wrote that "[t]he racing is good for a little cheap fun, and the blatant in-game advertising - one of the courses has you speed through a BK drive-through - yields a few laughs, but then you'll feel like discarding it like a Whopper wrapper.