Originally the term applied to works created in the artists' colony at Pont-Aven, which started to emerge in the 1850s and lasted until the beginning of the 20th century.
From the 1850s painters began to frequent the village of Pont-Aven, wanting to spend their summers away from the city, on a low budget in a picturesque place not yet spoilt by tourism.
[1] When he returned in 1888, the situation had changed: Pont-Aven was already crowded, and Gauguin looked for an alternative place to work which he found, in 1889, in Le Pouldu (today part of the community of Clohars-Carnoët), some miles off to the East at the mouth of the river Laïta, traditionally the border of the Morbihan département.
The first group of artists to arrive in Pont-Aven during the summer of 1866 consisted of art students from Philadelphia including Henry Bacon,[3] Robert Wylie, C. J.
His naive illustrations caught the imagination of the avant-garde visiting artists and Gauguin in particular, who is known to have imitated Caldecott's style in his drawings his first summer at Pont-Aven.
It relied on a number of principles including the abandonment of faithful representation, the creation of a work based on the artist's memory of the subject but reflecting his feelings while painting, bold application of pure colour, the absence of perspective and shading, the application of Cloisonnism's flat forms separated by dark contours, and geometrical composition free of any unnecessary detail and trimmings.