Social intuitionism

[10] Haidt's model also states that moral reasoning is more likely to be interpersonal than private, reflecting social motives (reputation, alliance-building) rather than abstract principles.

He does grant that interpersonal discussion (and, on very rare occasions, private reflection) can activate new intuitions which will then be carried forward into future judgments.

Greene's 2008 article "The Secret Joke of Kant's Soul"[15] argues that Kantian/deontological ethics tends to be driven by emotional respondes and is best understood as rationalization rather than rationalism—an attempt to justify intuitive moral judgments post-hoc, although the author states that his argument is speculative and will not be conclusive.

[16][17][18][19] Paul Bloom similarly criticizes Haidt's model on the grounds that intuition alone cannot account for historical changes in moral values.

[23] Haidt's model has seen extensive usage in sociology,[24] however here it has faced criticism for neglecting the role of social perception in moral judgment.

She points out that Haidt's early experiments relied on actors who were implicitly or explicitly characterized by race, gender, or other social categories.

[26] Other researchers have criticized the evidence cited in support of social intuitionism relating to moral dumbfounding,[2] arguing these findings rely on a misinterpretation of participants' responses.