FUNTELC began managing the station in 1979, and at the beginning of the following decade a terrestrial system with 150 retransmitters was installed throughout Ceará, expanding the signal range for students from more than two thousand schools in the state.

From 1987 onwards, TVE changed its essentially educational philosophy and began producing cultural and journalistic programs, loosely becoming a public broadcaster, and in 1993 it adopted the name TV Ceará in honor of the station that operated in Fortaleza from 1960 to 1980.

[3][1] Experimental broadcasts of black and white films began on February 18, 1974 with a message about the tests narrated by actor Ricardo Guilherme and were watched only by students from state public schools.

[1][4][5] In his speech, Cals emphasized the station's goals: "[Television] will certainly put an end to the anxiety that affects all of us here, which is seeing hundreds of young people unable to receive an apprenticeship.

During his government, the educational television system was universalized with the aim of improving it, increasing the number of students enrolled and leaving the schedule that had been running since the station's inauguration.

It was also decided that the second channel of the state terrestrial network would be occupied by a commercial broadcaster that won a public tender, contradicting station managers who used the signal to the interior for free.

[10] The change of secretariat resulted in the creation of new cultural and news programs, with the implementation of an editorial line in TV Ceará's journalism that would deal with matters of public interest and would no longer be " blank slate ".

The State Administration Secretariat first authorized the selection of three interns and then, in Tasso's third term, three more, who filled the vacancies of presenter and reporters and planned calls, vignettes and folders publicizing the TVC's programming.

[12] At the end of Tasso's third term, around 2002, an investment of five million reais was authorized for the installation of a satellite capture system, improving reception of the TV Ceará signal in schools and preventing outages due to lack of energy in the relays.

At the time, new operational revenues were also made possible with the support of the Secretariat of Culture, guaranteeing TVC the renewal of sound and image and IT equipment, purchase of VHS tapes to back up educational content, renovations at the headquarters and creation of vignettes and scenarios for programs, among other investments, in addition to signing agreements with public universities to train professionals.

[17] Among the changes made under the presidency of journalist Guto Benevides, who took over from filmmaker Glauber Filho,[17][18] TV Ceará had its command transferred from the Secretariat of Culture to the government's Civil House.