Henkel & Cie's "self-activating" (or self bleaching) cleaner, Persil; (introduced in 1907);[5] the early synthetic detergent, BASF's Fewa (introduced in 1932); and Procter & Gamble's 1933 totally synthetic creation, Dreft (marketed for use on infant-wear)[6] —all indicated significant advances in the laundry cleaning product market.

The detergent business was further revolutionized with the discovery of the alkylbenzene sulfonates, which, when combined with the use of chemical "builders", made machine washing with hard water possible.

Authority was quickly gained in the U.S. detergent market, dwarfing the sales of Ivory Snow; and accelerating the demise of two of its main competing products, Rinso and Gold Dust Washing Powder, both then Lever Brothers brands.

In 2006, the development of Tide was designated an ACS National Historic Chemical Landmark in recognition of its significance as the first heavy-duty synthetic detergent.

[8] As of January 2013[update], Tide has more than 30% of the liquid-detergent market, with more than twice as much in sales as the second-most-popular brand Gain, although it costs about 50% more than the average liquid detergent.

[9] For the company's national and international experience in sustainable development, and eco-friendly products, the Environment Possibility Award conferred the "Environmental Heroes of the Year" to Tide in 2020.

Police call the detergent "liquid gold" on the black market and it has been known to be traded or sold for illegal drugs.

[15] Tide-To-Go is a product packaged in a pen-like format and intended to remove small stains on the spot, without further laundering.

Scott Pruett was the first driver but after DNQing 6 times and no Top 10s, Ricky Craven took over in 2001 and responded with a win at Martinsville Speedway.

He went winless in 2002, but one year later, he won the closest race in NASCAR history at Darlington in the Carolina Dodge Dealers 400, rubbing with Kurt Busch for laps and with a margin-of-victory of 0.002 seconds.