The brand was created and formerly owned by the Lorillard Tobacco Company.

True was introduced in September 1966 by Lorillard in 10 major U.S. markets, with national distribution beginning on November 1, 1966.

However, whereas Parliaments have nothing in the recessed space, Trues have a plastic piece (round with a triangle in the middle and radials which extend to the outside) which prevents the top of the cigarette from being broken, torn, or crushed.

In 2015, Reynolds American acquired the brand after they bought the Lorillard Tobacco Company.

[6][7] A few TV ads were also made to promote the brand in the late 1960s to early 1970s.