Whopperito

[1] Burger King originally introduced it only at several of their Pennsylvania locations in June; on August 15, they began selling it nationwide.

[2] Leslie Patton of Bloomberg News speculated that the Whopperito represented an attempt by Burger King to compete with Chipotle Mexican Grill.

[3] In a statement, Burger King said that they decided to introduce it nationally after testing the item at local franchises "sparked widespread demand from guests" on social media.

[4] Alex Macedo, the president of Burger King North America, said of the item, "It’s just to get peoples' attention to come in to the restaurants," adding that limited-time menu items like the Whopperito are not just important to boost sales, but "also important for keeping the brand relevant.

"[5] It has been met with largely positive reception: Ryan Bort of Newsweek wrote that it was "as good as it looks,"[1] and Michael Walsh of Nerdist Industries recommended that customers who were considering buying it "Do the Whopperito".

A Whopperito with fries