[8] In July 2019, Sushi King's managing director Hiroki Mori confirmed plans to increase the number of stores in Malaysia from 135 to 200 over the next five years.
Mori confirmed that the restaurant chain planned to collaborate with highway operation PLUS Expressways to establish new stores at rest and relaxation areas, petrol stations and airports.
[10] In January 2022, Yoshinoya Holdings sold its 28% share in Sushi King, citing the economic impact of the COVID-19 pandemic on the Malaysian economy.
[11][6] In February 2022, Texchem Resources dissolved its Vietnamese subidiary Sushi King Co Ltd (SKCL), citing the economic impact of the COVID-19 pandemic and market uncertainty in Vietnam.
[12] In April 2022, Texchem Resources confirmed plans to establish cheaper kiosk and satellite stores to take advantage of the post-COVID reopening of the Malaysian economy.
To reduce manpower requirements, Sushi King also introduced self-order kiosks and robotic trays in addition to new menu creations and intensified marketing activities.