[2] The company has more than 100 outlets in Malaysia, Indonesia, Thailand, South Korea, Saudi Arabia and the United Arab Emirates, as well planning to enter China market.

[3] The company was founded in April 1998 in Bukit Mertajam, Penang,[4][5] with the name generated by accident when the founder's brother called his nephew, "naughty-boy" which sounds like "Rotiboy".

[4] In 2002, the company migrated to Wisma Central, Jalan Ampang, Kuala Lumpur.

Between 2004 and 2007, Rotiboy has expanded its operations to Singapore, Indonesia, Thailand and South Korea.

[4] In 2012, Rotiboy opens its stores in United Arab Emirates and Saudi Arabia.