[3][4] It has since spread as the largest lifestyle tea brand in Southeast Asia with branches in Brunei, the Philippines, Cambodia, Myanmar, and Vietnam.

Chief Executive Officer, Bryan Loo launched the brand at the Pavilion KL store near the exact spotwhere he introduced the brewed tea before opening 165 branches by the end of 2016.

The agreement between LaKaffa and Loob, was terminated due to Taiwan's disagreement over the business direction of Chatime in Malaysia.

Two months after losing his Chatime franchise, Loob Holding CEO Bryan Loo started his own brand, Tealive, which opened its first international outlet in Vietnam recently.

[9] In early 2019, Tealive launched its first drive-thru branch in collaboration with Petronas in Subang Jaya, Selangor.