Born the Hard Way is a television commercial for brewing company Anheuser-Busch which debuted on February 5, 2017 during Super Bowl LI.
The commercial drew attention for debuting just days after U.S. President Donald Trump's executive action banning immigrants from predominantly Muslim countries.
[2] Drawing on inspiration from film maker Paul Thomas Anderson director Chris Sargent created an ad that captured Adolphus Busch's journey to the United States.
A flashback shows Busch recalling his trip to the U.S. and the difficulty he faced in the form of both physical injury and rejection, but also his determination to brew beer.
[4] The commercial aired just days after President Donald Trump's executive order banning immigrants from Muslim countries.