[1] The advertisement, described as "grim" in tone, is a two-minute montage of video scenes showing "ordinary Americans" at first despairing, then in solidarity with another, and finally hopeful.

It closes with a close-up of Eastwood's face, and then the "Imported from Detroit" logo first introduced in Chrysler's 2011 Super Bowl advertisement.

[2] The commercial was filmed in the Los Angeles Memorial Coliseum, New Orleans, and Northern California, with archival footage from Detroit[3] and Madison, Wisconsin.

The script of this ad was prepared by Kevin Jones, Smith Henderson and Matthew Dickman.

[1] The ad drew criticism from several leading U.S. conservatives, who saw the commercial as an endorsement of the United States automotive bailout of 2008 and 2009 that helped steer Chrysler out of bankruptcy protection.

[6][7][8][9][10] Asked about the criticism in a 60 Minutes interview with Steve Kroft, Sergio Marchionne, the CEO of Chrysler at the time, responded "just to rectify the record I paid back the loans at 19.7% Interest.

I don't think I committed to do to a commercial on top of that" and characterized the Republican reaction as "unnecessary and out of place".

[4] For the commercial, video frames were digitally edited to replace pro-union, pro-public education messages on the picket signs, during a segment where Clint Eastwood's "gravely voice intones 'the fog, division, discord, and blame made it hard to see what lies ahead.