Puppy Monkey Baby (also styled PuppyMonkeyBaby) is the name of a puppeteered[1] character created by Mountain Dew for a TV commercial that aired on February 7, 2016, during Super Bowl 50.
According to iSpot.tv, the spot was rated #1 of all the Super Bowl commercials of the night, having generated 2.2 million online views and 300,000 social media interactions after airing.
The ad was part of a campaign that Mountain Dew hoped would capitalize on Gen Z favor towards self-referential formats.
The ad features a mashup of three things that the public generally finds to be cute or harmless, all in one body: a Pug puppy (the head), a monkey (the torso and tail) and a dancing baby (the hips and legs, complete with a diaper).
Melissa Cronin of Gawker, described it as a "horror-hallucination of brand awareness",[4] while noting the beverage itself contains brominated vegetable oil (BVO), a chemical that is banned in several countries.