Bud Bowl

The 3D computer graphics promotional spots preceding the game commercials were made by San Francisco Production Group.

[1] Bud Bowl II was shot with stop motion animation by Broadcast Arts in NYC.

Starting with the fourth edition, a consumer contest was tied to the commercials, with game pieces distributed in the product packaging.

Gambling on the outcome of the Bud Bowl was also common, despite the fact that some people knew the results before the actual airing.

By 2002, it was attached to a series of local events, such as concerts, festivals, and "block parties," taking place at the host city of the Super Bowl in the days leading up to the game.