Super Bowl XXXIV (played in January 2000) featured 14 advertisements from 14 different dot-com companies, each of which paid an average of $2.2 million per spot.
All of the publicly held companies which advertised saw their stocks slump after the game as the dot-com bubble began to rapidly deflate.
Less than a year later, E*Trade ran an ad during Super Bowl XXXV mocking the glut of dot-com commercials during the previous game.
The ad featured the chimpanzee from E*Trade's 2000 commercial wandering through a ghost town filled with the remains of fictional dot-com companies, including a direct reference to the already-defunct Pets.com's sock puppet.
[11][12] Following a similar crash in cryptocurrencies, as well as major cryptocurrency exchange FTX filing for bankruptcy in November 2022, it and multiple other cryptocurrency-related companies that had bought ad space for the following Super Bowl (Super Bowl LVII) pulled out, resulting in no cryptocurrency-related ads airing that year.