I'm going to Disney World!

[5] According to Eisner, during the January 1987 grand opening for the Star Tours attraction at Disneyland, the couple dined with Dick Rutan and Jeana Yeager, who in December 1986 had piloted the first aircraft to fly around the world without stopping or refueling.

[citation needed] Following Super Bowl XXV in 1991, OJ Anderson the games MVP was given the option to say the traditional I'm going to Walt Disney World or to dedicate the win for the troops due to the Gulf War.

While appearing in a subsequent parade at the Walt Disney World Resort, 1994 Winter Olympics figure skater Nancy Kerrigan was recorded saying to Mickey Mouse, "This is dumb.

"[8] Ray Lewis was named Super Bowl XXXV MVP, but because of a murder trial he was involved in the previous year, the phrase "I'm going to Disney World!"

[11] During the television broadcast, Disney aired a commercial showing members of the Pittsburgh Steelers and Seattle Seahawks practicing how they would deliver the famous phrase while preparing for the game.

[13] Although Tom Brady was named MVP of Super Bowl LI, he gave the Disney trip to teammate James White.

[14] For Super Bowl LIV in 2020, Disney Parks, Experiences and Products was the official sponsor of that game's MVP ceremony;[15] Patrick Mahomes' announcement of the phrase was thus embedded into the broadcast post-game show, which included appearances by Mickey and Minnie Mouse alongside 10 year-old Make-a-Wish child Nathaniel from Austin, Texas.

[16][21] The commercials generally star a single NFL player immediately following the Super Bowl but the campaign also has featured athletes from other championship games and several non-celebrities.