Nesquik began as a chocolate powdered flavoring mix in the United States in 1948, as Nestlé Quik.

On 8 November 2012, Nestlé USA issued a voluntary recall of limited quantities of Nesquik Chocolate Powder made and sold in the United States.

These tins were taken off the market after Nestlé was informed via a supplier, Omya Inc. that it had issued a recall of certain lots of one of its own products, calcium carbonate for Salmonella contamination.

[4][5][6][7][8] Nestlé issued a statement on the recall stating, "We apologize to our consumer and sincerely regret this incident.

On 26 August 2023, Nestle South Africa announced that the company would discontinue both the Strawberry and Chocolate flavors in the country.

Nesquik Cereal is sold in dozens of countries worldwide such as the U.K., Sweden, Canada, Mexico, France, and Hong Kong.

This effect was accidentally invented when Nelson's sweaty finger (a result of nervousness) slipped off the mouth control during his first audition in front of the Nestlé executives.

Later, an anthropomorphic animated bunny wearing a large red "Q" on a collar-like necklace, was introduced in television commercials as the new chocolate Quik mascot.

He sings Nesquik's most famous jingle in a rock-and-roll rhythm: It's so rich and thick and chocolate, That you can't...drink it slow... if it's Quik Then he vocalizes only four notes "oh-do-be-oh" and instead of vocalizing the fifth note which is "doh", he immediately sucks all of his drink down through a straw, then finishes the rhyme by forlornly intoning, "That's the saddest sound I know."

The artist who made the redesign of the Bunny for its global implantation in the '90s was the cartoonist Ramon Maria Casanyes.

France and Greece first had another mascot for Nesquik, which was a giant fat yellow hippopotamus-like cartoon creature with a deep voice, wearing a hat with red and white stripes, called Groquik—a variation of Gros Quik ("Fat Quik"), created by Gilbert Mast and puppeteered by Yves Brunier.

[25] Especially in the 1980s, he represented a popular and easily recognizable advertising character thanks to TV commercials (featuring an iconic jingle based on the music of Oh!

Susanna[26]), press advertisements (most notably on Topolino comic books), and to the many complimentary gadgets included with every box of Nesquik powdered chocolate throughout the years, all bearing his image.

[27] Mr. Nesquik made his final appearance around 1990, concomitant with Quicky's introduction, for the promotion of a new gadget, the Volaquik, already depicting the latter character, making for a symbolic relay between the two mascots.

The attempted ban revolved around a Nesquik chocolate powder TV ad, created by Momentum London, which attracted five complaints to the Advertising Standards Authority.

The ad for Nesquik chocolate milkshake stated: "You know, kids only grow up once, which is why they pack their days full of the good stuff.

It has essential vitamins and minerals to help them grow and develop, because all this laughing and playing can be hard work.

"[citation needed] An animation showed the ingredients "Vitamins D, B & C", "Iron", and "Magnesium" adjacent to a glass of the product, mixed with milk.

On-screen text during the ad read, "Enjoy Nesquik as part of a balanced diet and healthy lifestyle".

[citation needed] Some consumers were angered, complaining the ad encouraged poor nutritional habits, as the advertisement had suggested that the product was suitable to give for breakfast to children on a daily basis.

Nestlé also said that the benefits of drinking milk were well known and that Nesquik was suitable to be consumed once a day, as part of a balanced diet and health promotion.