Snap, Crackle and Pop are the cartoon mascots of Rice Krispies, a brand of breakfast cereal marketed by Kellogg's and its successor companies.

Snap is the oldest and is known as a problem solver, Crackle is an unsure "middle child" and known as a jokester, and Pop is a mischievous yet also clumsy youngster and the center of attention.

[4][5][6] From their original design as elderly gnomes[1] with large noses, ears and hats, Snap, Crackle and Pop were reimagined with younger and more proportional features in 1949.

More recent voices have included Keith Chegwin, Chad Doreck, Eddie Deezen, Thom Adcox-Hernandez, Mona Marshall, Phil Vischer, Mike Nawrocki, and Dino Andrade.

Leo Burnett Worldwide assigned Chicago-based cartoonist Don Margolis to do Snap, Crackle and Pop for the Rice Krispies boxes as well as other applications.