[10] In 2008, Club Nintendo in Europe began offering Wii Points in exchange for "stars" received from registering games and consoles on the website.

On March 26, 2018, the ability to purchase and add Wii Points was permanently removed following a temporary maintenance notice; preventing users from purchasing WiiWare or Virtual Console games unless they had enough Wii Points in their account balance.

Already purchased software can still be downloaded, and any Wii Points remaining in an account's balance were redeemable until January 30, 2019.

New games were added weekly at 9 A.M. Pacific Time every Thursday (previously every Monday) in North America, Tuesdays in Japan and South Korea, and Fridays in Europe, Australia and New Zealand.

In Europe and North America, the Virtual Console featured several import titles which were not previously made available in those respective territories, such as Mario's Super Picross.

These games cost 100–300 more points than the normal price due to their import status and some translation work.

Additionally, if they reached Platinum (helped 20 people to connect), they would be able to download any NES, SNES and N64 game in the Virtual console free of charge.

The receiving user was given the option to download or reject the gift upon opening the Wii Shop Channel, with a notification being sent out to the sender if it was accepted.

Several NES and SNES games released before March 30, 2007 have also been given updates in Europe and Australia to fix previous problems with the Wii component cables.

If the ambassador assisted 20 people, the ambassador would have accumulated 10,000 Wii Points from the programme while attaining Platinum status and be able to download all NES, SNES and N64 titles from the Virtual Console section of the Wii Shop Channel free of charge.

The scheme had proved hugely popular with many sites appearing online dedicated to helping connect users and share system codes.

[26] On the day of the closure, the shop's main UI was updated to show its original layout as it appeared when it was first launched back on November 19, 2006, removing the WiiWare option entirely.

Japanese users were able to transfer or refund any remaining Wii Points after the shutdown date from February 21, 2019 until August 31, 2019.